Red Diamond Launches Next Generation Single-Serve Coffee and Tea

World-class blends now available in UpShot™

Birmingham, Ala. – Red Diamond, one of the three oldest coffee, tea and foodservice companies in the United States continuously operated by the same family, today announced it would be offering its superior coffee and tea products in single-serve format, leveraging LBP Manufacturing’s UpShot™ Solution.

This next-generation “flow-through” technology offers the ideal single-serve experience. The unique filter features a proprietary mesh that allows customers to see and smell the coffee or tea from the moment they open the fresh seal outer packaging, delivering a full sensory experience. Unlike conventional single-serve systems, the UpShot filter’s mesh screen offers multiple points of contact for water, creating a significantly better brew. Finally, the brew cup is compatible with most single-serve brewers* and is made from 100 percent polypropylene, making it recyclable along with other #5 plastics.**

“While our company has a long history of innovation, our single-serve product is a game changer for us and the millions who enjoy Red Diamond daily,” said Dave Burke, executive vice president of retail distribution at Red Diamond. “We wanted more than just the convenience of a single-serve. Consumers spoke loudly that they couldn’t see or smell the coffee in conventional single serve options, both critical components of the coffee experience. They also were vocal in their desire to recycle the containers. There had to be a better way.”

To ensure Red Diamond consumers get the most satisfying cup of coffee from their single-serve product, the cup contains 13 grams of coffee, versus the industry standard of 11 grams of coffee.

Burke continued, “Well, now there is. Enjoying coffee’s aroma and seeing the rich color, before brewing, is critical to a joyous experience. Now they can fully savor the moment, with Red Diamond blends that are consistently preferred against other national brands. And when they’re done, they can recycle the plastic and we will make it new again.”

About Red Diamond

Red Diamond is a 107-year-old family-owned coffee, tea and foodservice company providing high-quality products to leading retailers, hotels, restaurants, offices and homes across the United States.

We’ve done some research, and found the top rated single serve brewers for the home and office.

Points to Consider When Choosing a Single Serve Brewer

1. Will you be using the brewer at home or in the office?
2. What size cups/mugs will you want to make coffee in? Will the needed sizes fit the brewer?
3. Do you want the convenience of a water reservoir?
4. What kind of style do you like. You can get brewers in many sizes and colors with many different options.

Below we have listed a few brewers that many people have and enjoy. We advise you to take time and do the research before selecting a new single serve brewer, so that it will fit your needs and provide enjoyment for many cups to come.

Recommended Single Serve Brewers (based on user recommendations)

1. Keurig K75 Premium Home Single Serve Brewer
2. Keurig K65 Premium Home Single Serve Brewer
3. Keurig B145 Premium Office Single Serve Brewer
4. Keurig Mini Plus Personal Single Serve Brewer (available in multiple colors)

BIRMINGHAM, Ala., April 15, 2013 /PRNewswire/ — Red Diamond, one of the oldest family-owned and operated coffee, tea and foodservice companies in the United States, today announced it will be offering coffee and tea in single-serve format, leveraging LBP Manufacturing’s UpShot™ Solution.

LBP Manufacturing, Inc. (LBP), a leader in consumer-preferred, sustainable on-the-go packaging, recently launched the UpShot Solution to empower roasters and brands like Red Diamond to enter into the single-serve beverage market. In addition to offering flexible and scalable production models, the UpShot Filter offers the ideal single-serve experience: convenience, quality and sustainability. The unique filter features a proprietary mesh that allows customers to see and smell the coffee or tea from the moment they open the fresh seal outer packaging, delivering a full sensory experience. In addition, the sidewall mesh offers multiple points of contact for water and grind, creating a better brew.

The UpShot Filter is compatible with Keurig® and other single-serve brewers* and is made from 100 percent polypropylene, making it recyclable along with other #5 plastics.** Beginning in June 2013, Red Diamond will offer an initial selection of its well-known tea and coffee blends in a single-serve format for customers to enjoy at home or on-the-go.

“While our company has a long history of innovation, LBP’s UpShot single-serve technology is a game changer for us,” said Dave Burke , executive vice president of retail distribution, Red Diamond . “We were looking for a single-serve model that fits our needs of quality and efficiency but also allows for flexibility and customization, and the UpShot Solution offers that and much more – it lays the groundwork for new opportunities and is a solution that can really grow with us as a company.”

Red Diamond ‘s single-serve filters will be available for purchase at leading retailers wherever Red Diamond is sold, as well as online at www.reddiamond.com. Red Diamond plans to expand the number of single-serve offerings later this year and into 2014 through iced options, 3-in-1 special blends and celebrity-branded endorsements.

“The UpShot Solution provides a favorable business model that allows our customers direct control over their product quality and production volume,” said Bill Rickert , vice president of sales, UpShot Solution. “LBP prides itself on the fact that the UpShot Filter is a next-generation offering, and we’re excited to partner with Red Diamond , a long-standing leader in the beverage space.”

Product to be Available Nationally

Birmingham, Ala. – Red Diamond, with its 107-year heritage of superior coffee roasting and manufacturing, is introducing a new product called Wright’s Mill, which will be sold in leading retailers across the country beginning in April 2013. Available in 11.5 ounce and 21.5 ounce cans, the original blend coffee will be competitively priced.

“Wright’s Mill conjures up images of a robust, hearty and earthy time. The original blend that is a decades-old flavor matches with a full-bodied taste that will be a welcome surprise at this competitive price,” said Dave Burke, executive vice president, retail distribution at Red Diamond, Inc. “Consumers will find that this new product lives up to the promise of its name.”

The Wright’s Mill packaging is nostalgic, designed with a burlap background and coffee stained effect.

“The delicious, medium roast coffee will appeal to our customers. On top of that, our full-bodied flavor allows them to use less of the coffee to brew a pot and share with friends,” continued Burke. “When you couple that with the lower price point for Wright’s Mill, this is a product that can’t be beat. We guarantee it.”

Red Diamond is a Birmingham, Ala.-based, family-owned coffee, tea and foodservice company providing high quality products to hotels, restaurants, offices and homes across the United States.

Photo Credit: The Birmingham Zoo

Women in the developing world whose livelihood depends on the cultivation of coffee are among the
most vulnerable in the world when it comes to dying from cervical cancer. Thanks to Grounds for
Health and the coffee companies who support their mission, many lives are being saved. Grounds for
Health cultivates partnerships with coffee-farming communities to reduce the high rate of cervical
cancer in low-resource settings. In fact, cervical cancer – though it is preventable, treatable and curable
remains the leading cause of cancer death for women in the developing world solely for lack of access
to prevention and early treatment. The 501(c)(3) organization focuses on developing effective,
affordable, and sustainable prevention programs with the long-term goal of reducing unnecessary
deaths from cervical cancer. Grounds for Health establishes community-driven, locally sustainable
programs in rural coffee-growing areas that work to prevent cervical cancer through early screening
and same-day treatment of pre-cancerous cells. Since 1996, Grounds for Health programs have
screened nearly 40,000 women for this deadly disease and trained more than 250 local doctors and
nurses to carry on the work in their communities.
Red Diamond is proud to support Grounds for Health. We believe in the mission of this program: to
create sustainable and effective cervical cancer prevention and treatment programs in coffee-growing
communities. This will help improve the lives of the female coffee-farmers and their families and that
in turn will better their communities. We are pleased to support our farmers and their families.
August Burns, Executive Director of Grounds for Health, noted, “We are thrilled to have a company
such as Red Diamond join with us to combat the challenges of cervical cancer. This is a preventable
disease that women at the height of their productivity may die from needlessly. Many of the women
who work to grow and sort coffee beans often lack access to cancer prevention and treatment. Grounds
for Health is grateful to have an industry leader like Red Diamond make a commitment to preserve the
health of women coffee growers along with other companies and individuals along the supply chain.
We applaud their efforts.”
Burns added, “Our work is far from done. Coffee communities in Rwanda, Ethiopia, Uganda,
Columbia, El Salvador and elsewhere have asked for our help. There and elsewhere women are still
dying needlessly and that is why a generous contribution from an industry supporter like Red Diamond
is so timely and appreciated.”
Red Diamond is a 107 year-old family-owned coffee, tea and foodservice company providing high
quality products to hotels, restaurants, offices and homes across the United States.
For more information about Grounds for Health, please go to www.groundsforhealth.org and to learn
more about Red Diamond visit www.reddiamond.com .

(Birmingham, AL) Red Diamond, Inc. has engaged Austill Marketing Services,
LLC. Steva Austill, principal of Austill Marketing Services, has been contracted as
an exclusive agent for Red Diamond, serving as Red Diamond’s Director of
Brand Management. Austill will provide direction on overall brand marketing and
contribute to new product development for Red Diamond. In her role, Austill will
be responsible for the development, design and execution of marketing strategy
at Red Diamond.

Austill is an award-winning industry veteran, having been named Media Director
of the Year by the Birmingham Advertising Federation in 2010 and Media
Buyer/Planner of the Year in 2003, 2004 and 2005. Austill’s experience spans
markets across the country in industry segments ranging from automotive,
industrial and retail to political, B-to-B and not for profit. Previously Austill was
Vice President of Media Services at DavisDenny Advertising and Related
Services.

Red Diamond is a 107 year-old family-owned coffee, tea and foodservice
company providing high quality products to hotels, restaurants, offices,
institutions and homes across the United States.

The Red Diamond Board of Directors approved the following promotions to officer:

Laurie Petrey – VP National Standards

Laurie Petrey, National Standards Manager, has been promoted to Vice President. She leads Red Diamond’s
National Quality Control efforts for manufacturing and tea production and Red Diamond dairy partners. Ms.
Petrey has 35 years of leadership and management experience in the dairy and food manufacturing industries.
She graduated from South Dakota State University with a Bachelors of Science Degree in Microbiology.

Dave Burke – Executive Vice President Retail Distribution

Mr. Burke, with over 20 years of leadership experience in the beverage industry responsible for leading Red
Diamond’s efforts in Retail Distribution including Ready to Drink Tea, Retail Sales, Private Label Retail, ECommerce
and Pods, and Brand Management. He began his career at Coca Cola USA where he was VP,
Marketing for the Capitol Division. Mr. Burke later spent eight years with The Pepsi Bottling Group where he was
eventually promoted to the Chief Marketing Officer position. He was in a leadership position at Primo Water and
Ice River Springs prior to joining Red Diamond. Mr. Burke earned a Bachelor’s Degree, Business Administration
from Georgetown University and an MBA, Leadership, Finance, and Marketing from the University of North
Carolina, Chapel Hill.

Scott Nelson – VP Finance

Mr. Nelson joined Red Diamond in September, and he leads Red Diamond’s Accounting group in managing the
Company’s financial and accounting policies, systems and processes, tax and regulatory requirements, and
budgetary process. Mr. Nelson was formerly with Frost Cummings Tidwell Group where he served as Audit
Partner. Previously, he worked with Surgical Care Affiliates as the Manager of Partnership Accounting. He
graduated from the University of Alabama with a B.S. in Accounting.

Red
Diamond
is
a
107
year-­‐old
family-­‐owned
coffee,
tea
and
foodservice
company
providing
high
quality
products
to
fine
hotels,
restaurants,
offices,
institutions
and
homes
across
the
United
States.

Leeds — “Over 100 years later the quality remains” not only pertains to Red Diamond coffee and tea, but its grounds as well.

Attaining a bachelor’s degree from Clemson University in Turf Grass Management and a master of business administration (MBA) from UAB, Red Diamond Groundskeeping Manager Brandon Haley strives to develop the best-maintained landscape in the Southeast.

Recently Haley and his staff of three received one of the ultimate awards in groundskeeping—the 2012 Green Star from the Professional Grounds Management Society.

In the company of such properties as the Biltmore in Asheville, North Carolina, University of Virginia and The Breakers Hotel in Palm Beach, Red Diamond is honored to receive this national recognition.

“To be in the same league as this incredible list of properties is amazing,” said Red Diamond Director of Brand Management Steva Austill.

“This place is unique,” said Haley. “We are valued here and you can tell.”

Applying for the Green Star for the first time, Haley never expected to… click to continue reading